International Marketing Assignment Free Essay Example, 2000 words

The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage company for adopting some strategies related to price. The pricing strategy affecting the demand of Coca Cola’s product in international market is influenced by the factors like elastic and inelastic demand. In the elastic demand the product price was sensitive which increased the sales volume in a significant level with the reduction of price. In inelastic demand the product does not have any decrease, increase correspondingly with the rise or fall in price (Gelder and Woodcock, 2003). Place Coca Cola’s product is available all over the world. The company follows the distribution pattern of FMCG. Its distribution network is very effective that it has almost destroyed middle and small level players in the beverage market. For example in India, Coca Cola has made extensive distribution even also in the rural market which eroded the market of local soft drinks. We will write a custom essay sample on International Marketing Assignment or any topic specifically for you Only $17.96 $11.86/pageorder now It adopted many measures for entering into various foreign markets like franchising, licensing and direct exporting. To overseas companies and distributers, Coca Cola directly exports its products. It also does licensing the bottlers internationally and supply them the syrup which is required to manufacture the product. The total distribution process of the company in international market is done in a very strategic way. It sells it product in many different ways (Cheverton, 2005) Promotion The company develops many promotional and advertising strategies in its international market for increasing its demand all over the world which is associated with the behaviour and life style of its targeted audience. It individualized its ad for particular message or festival according to different country. The company also used CSR in its marketing activity for gaining emotional benefit in the mind of the consumer. Coca Cola gives price discount and allows the retailers and distributors for pushing its more products in the international market. It applies Pull strategies in campaigns and advertisements and push strategies in promotion. It invests a huge amount of money every year for ad and promotion of its product around the world for maintaining its leadership in the market. Social media, online and magazine ads are also been used by the company in promoting its products.

Essay about Indigenous Identities - 1372 Words

Each individual makes up the society as it is, and various characteristics and beliefs makes up an individual. Although, individual lives together with a variety of personal ideologies, emotions, cultures, and rituals, they all differentiate one person from the other making up one’s own identity. This identity makes up who one is inside and out, their behaviour, actions, and words comes from their own practices and values. However, the profound history of Indigenous people raises question in the present about their identities. Who are they really? Do we as the non-native people judge them from the outside or the inside? Regardless of whether the society or the government were involved in their lives, they faced discrimination in every†¦show more content†¦It takes away an individual’s right of living their own life with their own desires, to give away the precious parts of their lives to live another life they would have never thought of living. It is discrimi natory in the sense that one culture and society is undesirable about another and takes and action legally to do something that is humanly illegal. If one gives away their true self-identity, they give away much more than that. These individuals suffered mentally and physically due to these laws. The ethical question comes into this because one must consider whether for one person’s values and beliefs and superior or important over the other? Many questions come to one’s mind and the answers lays inside one person-an individual must place their selves in the shoe of the other to get the answers through their experiences. However this was not the only issue, among many others, the government policies also put prominence on many other parts aboriginal people’s lives. The policies were not general to this group of people but went more explicit to the genders. The gender discrimination took place when Indian Act specified the status of women and men after marriage. The two sections, 6(1) and 6(2), differentiate the genders and imitate inequalities. â€Å"The children of the women who married non-Indians before 1985 cannot pass along Indian status under section 6(2). The children of men do not face this same restriction as they are registered under section 6(1)†Show MoreRelatedWho Are Indigenous Australi Identity?1619 Words   |  7 Pagesdictionary definition of ‘identity’ focuses on notions of individuality and self (Collins English Dictionary, n.d.), yet any elaboration of an individual’s sense of self, will inevitably become relational, including details such as pare nts, siblings and where one is born. This expands into a social setting whereby an association with community and wider society become components contributing to self-definition, and then further again, including elements of cultural identity in forming traditions andRead MoreSpirituality Is The Fundamental Element Within The Formation Of Indigenous Identity1301 Words   |  6 Pages Spirituality is the fundamental element in the formation of Indigenous identity. However, since the arrival of European settlement, the sense of spirituality has been severely damaged. Since 2009, Deadly Choices have effectively empowered Aboriginal and Torres Strait Islander people to make healthy choices for themselves and their families. Deadly choices offers an effective path to help Indigenous people reconnect to their land, culture and beliefs through the identification of the breakdown ofRead MoreColonialism and the Imposed Identities of the Indigenous in North America, Latin America and Africa2270 Words   |  10 Pagesimposed structure and influence have charred and damaged the identities of the indigenous populations of the world. To this day, the collective identities of the indigenous populations are being regrown and transformed, but the barriers left by colonialism ensure a painstakingly slow process and recovery to local indigenous identities based on cultural traditi on and heritage. The specific colonial rule and influence over the indigenous populations in the areas of Africa, North America and Latin AmericaRead MoreFresa y Chocolate and The Borderlands1467 Words   |  6 PagesIdentity is the essential core of who we are as individuals, the conscious experience of the self-inside. (Kaufman cited in Anzaldà ºa, 1987, p.84) The objective of this essay will be to interpret the contradictions of identity produced in the movie Fresa y Chocolate and The Borderlands. When personal identity, is stifled and shaped by nationalistic discourse. By examining the polarised dichotomies of self-identity, juxtaposed against the internalised and dominant hegemonic discourse of imposed NationalRead MoreThe General Business 365 : Lead Course1225 Words   |  5 Pagesdiscussion in the General Business 365: LEAD course on identity and readings, I have become more aware of identity, what it means, my identity, others’ identities, and how identity affects our daily lives. Beverly Daniel Tatum, writer of â€Å"The Complexity of Identity: Who Am I?† says, â€Å"The concept of identity is a complex one, shaped by individual characteristics, family dynamics, historical factors, and social and political contexts.† In other words, identity is shaped by who we are and from our experiencesRead MoreNative American Identity Essay1363 Words   |  6 Pages Cornell University Professor Clinton Rossiter explains identity as, â€Å"an intangible feeling. It is something that is felt†¦ An identity is not static. Feelings change with time and therefore, so can identity.†(http://ushistorythemes.weebly.com/american-identity.html). When colonists first arrived to North America, some people wanted to establish an identity unique to themselves and their new colonies. In the beginning, this proved challenging as they were constantly succumbing to Britain s authorityRead MoreDiscuss the concept of adolescence as a social construct and its validity for different cultures1117 Words   |  5 Pagesindividual evolves physically, psychologically, emotionally, cognitively and socially. It is a defined social category that is expressed through immaturity and unpredictability and allows an individual to learn and discover their sense of self and identity. The idea of adolescence came into perspective after children were expected to take on a dult roles as soon as they were mature enough to, going straight from puberty to adulthood. As society changed and moulded, so did the ideas about life stagesRead MoreCultural Identity1133 Words   |  5 PagesAccording to the Hay’s addressing model, my cultural identities as a Latina woman of low socioeconomic status makes me part of non-dominant groups. My identities set me apart from the majority population which means that; I am perceived inferior than those of dominant groups. My lineage constitutes of indigenous ancestors that like me, share a darker skin tone that till this day is seen imperfect. My parents immigrated to this country in 1996, a year before I was born. My father and his familyRead MoreHow Do Sociological And Psychological Needs Affect Form, National Identity? Essay2217 Words   |  9 PagesMasters in Design SDES9211 Culture and Identity ASSESSMENT TASK II By Shrestha z5089685 Lecturer Mark Ian Jones ___________________________________________________________________________________ EXAMINING NATIONAL IDENTITY Research Question: How do sociological and psychological needs affect form, national identity, and concept in the contemporary world? What is the importance of cultural identity? And why is it important? These are a few question I would answer in the following study. The objectiveRead More Lost Identity Found Essays1862 Words   |  8 PagesLost Identity Found Stuart Hall writes that â€Å"Identity is not as transparent or unproblematic as we think† (Hall 392). Hanif Kareishi, a visual minority growing up in racially charged England, experiences uncertainty and frustration relating to his sense of identity. Salman Rushdie, author of short stories â€Å"The Courter† and â€Å"Good Advice Is Rarer Than Rubies,† develops characters who experience similar identity crises. In his piece, â€Å"The Rainbow Sign,† Kareishi explores three responses to encounters

Advertising for Kids Free Essays

No matter what children are doing, they are always surrounded by advertisements. Whether it is watching television, Reading a book/magazine, or browsing the internet; advertisements are everywhere. Eric Schlosser has a good point when he argues in his essay â€Å"Kid Kustomers† that more advertisements are being directed towards children each day. We will write a custom essay sample on Advertising for Kids or any similar topic only for you Order Now It is not only directed toward children, but influencing children to beg their parents for products they do not need or even want. As in, the stuff they see on television are not essentials for life. Children want them simply because they â€Å"look cool. Schlosser explains how in the 1980’s parents felt bad for leaving their children at home all day without spending any quality time with them, so they started buying them good toys, clothes, or whatever else they wanted to make up for this (519). Prior to this, there were only a handful of companies that targeted children, and now almost every company is. For example, Schlosser describes a study published in 1991 from the Journal of the American Medical Association stating, â€Å"nearly all of America’s six-year-olds could identify Joe Camel, who was just as familiar to them as Mickey Mouse† (520). Schlosser later explains one-third of the illegal cigarettes sold to minors were Camel. However, more recently, there have been surveys conducted throughout the malls of America asking children to describe every detail they could about their favorite advertisements. One marketer explained, â€Å"It’s not just getting the kids to whine, it’s giving them a specific reason to ask for the product† (520). The marketer simply means, the advertisers goal is to make children to want the product. The product has to be loud, colorful, and interesting or they need to be able to do something with it to make them want it. For example, the study concluded the talking Chihuahua in the Taco Bell ads were the most popular out of the fast food ads, but the most popular out of all the ads was the ad for Budweiser. To add to the idea of marketers surveying children in the study in the previous paragraph, Schlosser uses the book Kids as Costumers by James U. McNeal as a source. McNeal describes the different ways of nagging children will do towards their parents in order to get what they want or to get their way. In order for children to do so, advertisers found a way to learn the children’s interest: by studying their lives, then putting the information into the advertisements (521-522). For instance, imagine a marketer discovered children who are girls enjoy watching television shows about fairies and/or play computer games that involve a cute animal mascot; the marketer will then somehow to put those subjects in an advertisement, young girls would want that product. After mentioning the different studies, Schlosser then explains how improving advertisements are more directed towards children. He ends the essay on a strong not by explaining how the Walt Disney Company signed a contract with McDonalds. Schlosser states, â€Å"Now you can buy a Happy Meal at the Happiest Place on Earth† (526). By McDonalds and Disney combining, children are more likely to beg to their parents to go to Disney World. Eric Schlosser mentions some interesting points in the essay. He is correct when he states that advertisements are harshly aimed toward children. Reviewing back at the advertisements I remember seeing as a kid, when I about 10 years old, I remember looking at the advertisements and seeing amny items that caught my attention and interests. These interests were the following: drinks, toys, movies, new TV shows, and clothes. It makes me reflect on my behavior towards my parents when seeing such ads. While I currently have a younger sister, who watches cartoons, I have noticed the advertisements have declined from their original purposes. One of the declines that advertisements are played on the incorrect TV channels. For example, commercials for a rated PG-13 (or a higher rating movie) should not be played on a TV channel that little children watch. Today a great number of little kids have cellphones, laptops, expensive clothes, and so many more things children should not have, simply because they are not old enough. Cell phones are mainly used for when a person is not around anybody else; young children are always around an adult and if something were to go wrong, the adult would know who to call. According to James U. McNeal, there are seven types of â€Å"nags†: the pleading nag, persistent nag, forceful nag, demonstrative nag, sugarcoated nag, threatening nags, and pity nags. Then he describes his research discovered, â€Å"kids tend to stick to one or two of each that prove most effective . . for their own parents† (521). For example, a child could start crying in the middle of the store repeatedly saying â€Å"please mom/dad† until the parent either gives in. The same goes for a child whom could tell their parents they are going to run away if they do not give them a certain product, but either way, it is up to the parent on whether or not they will give in to the nags. Some children perform well at figuring out which nag works best. Everybody knows children (particularly small children) love all kinds of animals. However, do we know exactly how much? A study done by Dan S. Acuff, the author of the book What Kids Buy and Why, suggests that about 80% of children’s dreams are about animals until they are the age of six (522). Also it suggests the reason why so many characters in children’s TV shows and movies have animals as their mascots. Having so, helped the advertisement groups realize they needed new mascots. There is a Character Lab that helps companies make these new mascots, the Youth Market System Consulting that uses, â€Å"technique purports to create imaginary characters who perfectly fit the targeted age group’s level of cognitive and neurological development† (522). However, one flaw in Schlosser’s argument is he does not reflect on the positive advertisements children are watching every day. He mainly mentions how children want their parents to buy them fast food and cigarettes and alcoholic beverages. Though many advertisements are attempting to get children to buy healthy products. For example, I have seen from the TV my younger sister watches, some commercials are about getting out of the house and playing outside with friends. With this commercial, children will get excited to get out of the house and play with outdoor toys, getting exercise, and interacting with other children. Another commercial on the Disney Channel there was an advisement with Michelle Obama telling children to eat healthier and she while gave diet tips. Not only does this advertisement have a popular person in it, but that popular person is the President’s wife. Having her in the ad influences the children to have excitement because they are doing something the President’s wife wants. In addition, this advertisement has children asking their parents for healthier food choices around the house and they will rely the diet tips to their parents. In addition, there are many other commercials on Disney Channel about â€Å"going green† and recycling. On the other hand, there are â€Å"Above the Influence† commercials that express to children that drinking alcohol, smoking cigarettes, and doing drugs are a bad habit, but they always have the option to say â€Å"no. † Without advertisements like these, children would not be as well educated as they are about it now. These types of advertisements make children ask questions to parents, teachers, and older siblings about what is considered right and wrong and the different types of foods that should be in the house. This also helps children focus on more than the TV or computer. In all, several points can be made about whether or not advertisements positively or negatively affect kids, or if they are making people buy more products. I believe most advertisements do have a negative effect on children and there should be laws in place to keep this from getting worse. However, in the end Eric Schlosser has declared many points to suggest that his study is correct. He has many sources which proves his knowledge about this topic prior to writing about it. In addition, he orders the essay really well by stating his opinion then backing it up with facts. The only thing he does not preform do in his essay, is explaining and expanding on the other side. Other than that, the essay is good and has made myself pay more attention to whom the advertisement is aimed toward. Works Cited Schlosser, Eric. â€Å"Kid Kustomers. † From Inquiry to Academic Writing. 2nd ed. Ed. Stuart Green and April Lidinsky. Boston: Bedford/ St. Martin’s, 2012. 519-527. Print. How to cite Advertising for Kids, Essay examples

Chagas Disease in Chile-Free-Sample for Students-Myassignment

Question: Choose a particular tropical disease or Condition which is associated with significant morbidity and mortality in a least one tropical and developing country, and apply principles for prevention and control to this disease. Answer: Ecology and Epidemiology of Chagas Disease Chagas disease is the tropical disease that has been selected for this assignment. Chagas disease is caused by species of triatomine vectors. In Chile, there are several species of triatomine including T. infestans, M. spinolai, M. parapatrica and M. gajardo (1). The primary sylavitic species is the M. spinolai. M. spinolai is found in rocky places although it has been reported in terrestrial habitats. It has also been found in peridomestic ecotopes and might also get into houses. This species usually feeds on human blood. Although M. spinolai is the primary vector of transmission, T. infestans is the most effective vector. There are however key differences in the behavior of these two species. The alimentary profile of these two species is another point of difference between the two main vectors which transmit Chagas disease. M. spinolai bites in a shorter time compared to T. infestans. On the other hand, T. infestans bites for a longer duration, and even the defecation does not del ay. T. infestans is found in several habitats such as sylvatic environments and rock piles (1). These are the environments associated with endemic terrestrial. T. infestans is occasionally found in human habitats. The dominant vector for the transmission of Chagas disease is T. cruzi. This vector is important in the transmission of the disease to humans. However, other methods of transmission have been identified. Congenital transmission and blood transfusion are some of the most significant means of transmission (2). Other routes of transmission such oral transmission have been characterized. Due to these transmission methods, most control methods have failed. Studies suggest the characterization of the dynamics of the T. cruzi to understand the efficacy of the control mechanisms (3). infestans is intently linked to peridomestic as well as domestic structures. This species is successful because of its capacity to utilize the accessible materials in human surroundings effectively. The distribution of the species can be explained by the variation in environmental resources. The existence of T. infestans in multiple environments other than human dwellings indicates that there are sufficient resources for the vector to survive (1). In most cases, the growth of the vector is influenced by temperature even though the climate is not the sole factor that affects its population. In Chile, Chagas disease is very prevalent in the northern area. The incidence of Chagas disease in Chile is 3 to 11 per 100000 citizens while the mortality rate is 0.3 t0 0.4 per 100000 individuals (4). This prevalence insinuates that most inhabitants are still affected by the disease. Nevertheless, in 1999 the country was pronounced free of T. cruzi the vector that transmits Chagas disease (5). The introduction of control initiatives has led to the reduction of the vector in Chile. Global burden of disease Currently, approximately 5 to 18 million individuals are infected by the Chagas disease. About 10,000 people die each year as a result of the Chagas disease. The burden of the disease is even expected to increase significantly in next decade. It is even estimated that 20 to 30 percent of patients will face severe heart Chagas disease in the next decade (6). Chagas disease is also prevalent in Australia. In 2011, there were about 1928 infections in the country, which insinuates that Chagas disease is becoming a burden in Australia (7). Approximately, 300,000 individuals who have been infected with the Chagas disease live in the U.S. The rate of transmission of T. cruzi in the U.S. is however unknown. The prevalence of chagasic heart infection in the U.S. has also not been characterized (8). The vector has been found to be endemic in America. Chagas disease is a significant burden in Brazil. Recent studies show that the mortality rate linked to the disease is decreasing at a slow rate. The death rate associated with Chagas disease decreased from 3.4 percent in 2000 to 2.3 percent in 2010. This study indicates that 85.9 percent of the deaths occurred in men aged over 60 years. Most of these deaths occurred due to cardiac involvement (9). Chagas disease is a major burden to various parts of the world. Latin America specifically experiences a significant disease burden. In the past few years, the burden of Chagas disease in U.S., Pacific region, and Europe has been increasing substantial (10). The individuals who are infected with T. Cruzi in these regions might develop various conditions such as digestive tract infections or fatal cardiomyopathy. One study found that Latin American migrants have higher chances of being infected by the Chagas disease. In Latin America, there are endemic and non-endemic settings. The international economic burden of Chagas is high. Huge resources are used in the management of the Chagas disease. One study used Markov model to determine the economic burden of Chagas disease. It was found that infected persons spend about $474 to manage their condition annually. The lifetime expenditure on the management of the Chagas disease is $3456. About 10 percent of the total expenditure in the management of Chagas disease originates in Canada and the U.S. alone (11). Principles of prevention and control There are three principles for preventing and controlling the Chagas disease. The first principle is inhibiting the transmission of the disease. Transmission of the Chagas disease is interrupted by eradicating domestic vectors. The second principle is screening donated blood to minimize the chances of infecting another patient. The final principle is promoting maternal screening for infections. Newborns who test positive for the Chagas disease are exposed to treatments where needed (12). Eco-bio-social interventions have been applied in the control of T. Cruz in Chile, Mexico, Guatemala, and Bolivia. Plastering of mud houses and improved hygiene helped to reduce the infestation of Triatoma infestations in Bolivia. Window screens were used to minimize the infestation of the vector in Mexico. Another effective control and prevention principle is blanket insecticide spraying. This kind of control program has proved successful in Cochabamba (13). Since the Chagas disease is increasingly becoming a public health problem, more diagnostic tools, as well as surveillance programs, will be developed. References Hernndez J, Nez I, Bacigalupo A, Cattan PE. Modeling the spatial distribution of Chagas disease vectors using environmental variables and peoples knowledge. International Journal of Health Geographics. 2013 March; 12(29). Kirchhoff LV. Epidemiology of American trypanosomiasis (Chagas disease). Adv Parasitol. 2011; 75(1): p. 1-18. Nouvellet P, Cucunub ZM, Gourbire S. Ecology, evolution and control of Chagas disease: a century of neglected modelling and a promising future. Adv Parasitol. 2015 March; 87: p. 135-191. Mauricio C, Cceres D, Alvarado S, Canals A, Cattan PE. Modeling Chagas disease in Chile: From vector to congenital transmission. Biosystems. 2017 June; 156: p. 63-71. Zulantay I, Apt W, Ramos D, Godoy L, Valencia C, Molina M, et al. The Epidemiological Relevance of Family Study in Chagas Disease. PLoS neglected tropical diseases. 2013; 7(2): p. e1959. Stanaway JD, Roth G. The burden of Chagas disease: estimates and challenges. Global Heart. 2015 September; 10(3): p. 139-144. Jackson Y, Pinto A, Pett S. Chagas disease in Australia and New Zealand: risks and needs for public health interventions. Trop Med Int Health. 2014 Feb; 19(2): p. 212-218. Montgomery SP, Starr MC, Cantey PT, Edwards MS, Meymandi SK. Neglected Parasitic Infections in the United States: Chagas Disease. Am J Trop Med Hyg. 2014 May; 90(5): p. 814-818. Nbrega AAd, Arajo WNd, Vasconcelos AMN. Mortality Due to Chagas Disease in Brazil According to a Specific Cause. Am J Trop Med Hyg. 2014 September; 91(3): p. 528-533. Bonney KM. Chagas disease in the 21st Century: a public health success or an emerging threat? Parasite. 2014 March; 21: p. 11. Lee BY, Bacon KM, Bottazzi ME, Hotez PJ. Global economic burden of Chagas disease: a computational simulation model. Lancet Infect Dis. 2013 April; 13(4): p. 344-348. Liu Q, Zhou XN. Preventing the transmission of American trypanosomiasis and its spread into non-endemic countries. Infect Dis Poverty. 2015 December; 4: p. 60. Espinoza N, Borrs R, Abad-Franch F. Chagas Disease Vector Control in a Hyperendemic Setting: The First 11 Years of Intervention in Cochabamba, Bolivia. PLoS neglected tropical diseases. 2014; 8(4): p. e2782.

Hues of Daily Life free essay sample

I am the color yellow. Intense brightness slides across the rough canvas as I swipe the brush down. The smell of potential winds me as tight as a spring as I dip my brush into the oil. I find whatever is immediately before me becomes my essence and my soul’s genetic makeup at the instant. Indigo, burning orange, luminescent silver flicker past my sight as I prepare my next move, the queen can shift to numerous places before settling into her calling and so it is with my art. When I catch myself plummeting too deep into this rapture, I am forced to entice myself back into the present world which is just as extraordinary as the one I just left. That world was dreamy, surreal, and Romantic while this one is crisp, rough, and achingly beautiful. Painting usually has this effect on me, and this is why I always find myself drawn back to it whenever I leave it for any amount of time. We will write a custom essay sample on Hues of Daily Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am a modern Frankenstein when it comes down to ardor for knowledge, yet I am a bug near a fly-zapper when I come near art. I can be heading down Main Street to the bank and a splash of vibrant crimson catches my eye, and my body forgets its original purpose as it changes its course to investigate. On several occasions, the object of my notice has been a simple hand-knitted scarf or another trinket in a store’s display window, but that does not matter. The exhilaration comes from the journey that leads to the discovery, and I plan to carry on my ardent learning about creation, colors, and chemistry with me to college. Tempestuous and alive, I watch a horse tear across a pastoral meadow, blurring into oneness of the moment. The world is presented to me in chunks of simultaneous representation, always a different angle; a novel perspective. A lather works up on the stallion’s coarse hide as he bucks, flinging the froth into the air, letting the sun shatter it into thousands of multicolored crystals. I become the horse, as I am the sweat and the energy of the instant. I set the pencil down and start another drawing, for the horse deserved to decide its own path and if I kept drawing I would restrict its passionate freedom. I am positive Bates College is already replete with entrepreneurs, athletes, writers, scientists, artists, musicians, mathematicians, extraordinary people, average people, and the occasional nut job†¦yet I feel safe in daring to say that you haven’t yet accepted a vivacious young woman who is the color yellow and a liberally sweaty horse.

About Anne Griswold Tyng, an Overlooked Influence

About Anne Griswold Tyng, an Overlooked Influence Anne Tyng devoted her life to geometry and architecture. Widely considered a great influence on the early designs of architect Louis I.Kahn, Anne Griswold Tyng was, in her own right, an architectural visionary, theorist, and teacher. Background: Born: July 14, 1920 in Lushan, Jiangxi province, China. The fourth of five children, Anne Griswold Tyng was the daughter of Ethel and Walworth Tyng, Episcopal missionaries from Boston, Massachusetts. Died: December 27, 2011, Greenbrae, Marin County, California (NY Times Obituary). Education and Training: 1937, St. Mary‘s School, Peekskill, New York.1942, Radcliffe College, Bachelor of Arts.1944, Harvard Graduate School of Design*, Master of Architecture. Studied Bauhaus with Walter Gropius and Marcel Breuer. Studied urban planning with Catherine Bauer.1944, New York City, briefly employed by industrial design firms.1945, moved to the Philadelphia home of her parents. Became the only female employee of Stonorov and Kahn. Worked on city planning and residential projects. Remained with Louis I. Kahn when the Stonorov and Kahn partnership broke up in 1947.1949, licensed to practice architecture. Joined the American Institute of Architects (AIA Philadelphia). Met Buckminster Fuller.1950s, associate consulting architect in Kahn‘s office. Continued to work on city of Philadelphia planning with Louis I. Kahn (Civic Center), while independently experimenting with habitable geometric designs (City Tower).1975, University of Pennsylvania, PhD in Architecture, with a focus on symmetr y and probability. * Anne Tyng was a member of the first class to admit women at the Harvard Graduate School of Design. Classmates included Lawrence Halprin, Philip Johnson, Eileen Pei, I.M. Pei, and William Wurster. Anne Tyng and Louis I. Kahn: When 25-year-old Anne Tyng went to work for Philadelphia architect Louis I. Kahn in 1945, Kahn was a married man 19 years her senior. In 1954, Tyng gave birth to Alexandra Tyng, Kahns daughter. Louis Kahn to Anne Tyng: The Rome Letters, 1953-1954 reproduces Kahns weekly letters to Tyng during this time. In 1955, Anne Tyng returned to Philadelphia with her daughter, purchased a house on Waverly Street, and resumed her research, design, and independent contract work with Kahn. Anne Tyngs influences on Louis I. Kahn architecture are most evident in these buildings: 1951–1953, tetrahedronical ceiling and openly geometric staircase in the Yale University Art Gallery, New Haven, Connecticut1955, cubes and pyramidal shapes making up the Trenton Bath House, Trenton, New Jersey1974, grid of symmetrical square design of the Yale Center for British Art, New Haven, Connecticut I believe our creative work together deepened our relationship and the relationship enlarged our creativity, Anne Tyng says of her relationship with Louis Kahn. In our years of working together toward a goal outside ourselves, believing profoundly in each other‘s abilities helped us to believe in ourselves. ( Louis Kahn to Anne Tyng: The Rome Letters, 1953-1954) Important Work of Anne G. Tyng: For nearly thirty years, from 1968 to 1995, Anne G. Tyng was a lecturer and researcher at her alma mater, the University of Pennsylvania. Tyng was widely published and taught Morphology, her own field of study based on designing with geometry and mathematics- her lifes work: 1947, developed the Tyng Toy, a set of interlocking, plywood shapes that children could assemble and re-assemble. A Tyng Toy kit could be put together to build simple but usable objects, which could then be taken apart and re-assembled to make other objects. Childrens furniture and toys included a desk, easel, stool, and wheeled toys. The Tyng Toy, featured in the August 1950 Popular Mechanics magazine (page 107), was exhibited in 1948 at the Walker Art Center in Minneapolis, Minnesota.1953, designed City Tower, a 216-foot high, geometrically intricate building for Philadelphia. In 1956, Louis Kahn envisioned tripling the height of the City Tower Project. Although never built, a model was exhibited in 1960 at the Museum of Modern Arts exhibit Visionary Architecture in New York City, with Kahn giving little credit to Tyng.1965, Anatomy of Form: The Divine Proportion in the Platonic Solids, research project funded by a grant from the Graham Foundation, Chicago, Illinois.1971, Urban Hie rarchy exhibited at AIA in Philadelphia. In a Domus Magazine interview, Tyng described the design of square houses along spiral roadways as a cyclical sequence with recurring symmetries of squares, circles, helixes and spirals. 1971–1974, designed the Four-Poster House, in which the structure of a modernist Maine vacation home is geometrically integrated with a piece of furniture, the four-poster bed.2011, Inhabiting Geometry, a walk-through exhibit of her lifes work of shapes and forms at the Institute of Contemporary Art, University of Pennsylvania and the Graham Foundation, Chicago. Tynge on City Tower The tower involved turning every level in order to connect it with the one below, making a continuous, integral structure. Its not about simply piling one piece on top of another. The vertical supports are part of the horizontal supports, so it is almost a kind of hollowed-out structure. Of course, you need to have as much usable space as possible, so the triangular supports are very widely spaced, and all the triangular elements are composed to form tetrahedrons. It was all three-dimensional. In plan, you get an efficient use of space. The buildings appear to turn because they follow their own structural geometric flow, making them look like they are almost alive....They almost look like they are dancing or twisting, even though theyre very stable and not really doing anything. Basically the triangles form small-scale three-dimensional tetrahedrons that are brought together to make bigger ones, which in turn are united to form even bigger ones. So the project can be seen as a contin uous structure with a hierarchical expression of geometry. Rather than being just one great mass, it gives you some sense of columns and floors.- 2011, DomusWeb Quotes by Anne Tyng: Many women have been scared away from the profession because of the strong emphasis on mathematics....All you really need to know are basic geometric principles, like the cube and the Pythagorean theorem.- 1974, The Philadelphia Evening Bulletin [For me, architecture] has become a passionate search for essences of form and space- number, shape, proportion, scale- a search for ways to define space by thresholds of structure, natural laws, human identity and meaning.- 1984, Radcliffe Quarterly The greatest hurdle for a woman in architecture today is the psychological development necessary to free her creative potential. To own ones own ideas without guilt, apology, or misplaced modesty involves understanding the creative process and the so-called masculine and feminine principles as they function in creativity and male-female relationships.- 1989, Architecture: A Place for Women Numbers become more interesting when you think of them in terms of forms and proportions. I am really excited about my discovery of a two volume cube, which has a face with divine proportions, while the edges are the square root in divine proportion and its volume is 2.05. As 0.05 is a very small value you cant really worry about it, because you need tolerances in architecture anyway. The two volume cube is far more interesting than the one by one by one cube because it connects you to numbers; it connects you to probability and all kinds of things that the other cube doesnt do at all. It is an entirely different story if you can connect to the Fibonacci sequence and the divine proportion sequence with a new cube.- 2011, DomusWeb Collections: The Architectural Archives of the University of Pennsylvania holds Anne Tyngs collected papers. See the  Anne Grisold Tyng Collection. The Archives are internationally known for the Louis I. Kahn Collection. Sources: Schaffner, Whitaker. Anne Tyng, A Life Chronology. Graham Foundation, 2011 (PDF); Weiss, Srdjan J. The life geometric: An Interview. DomusWeb 947, May 18, 2011 at www.domusweb.it/en/interview/the-life-geometric/; Whitaker, W. Anne Griswold Tyng: 1920–2011, DomusWeb, January 12, 2012 [accessed February 2012]

How internal and external forces affect organizational behavior Essay

How internal and external forces affect organizational behavior - Essay Example mies and free sourcing of materials and labors, competition became tougher because other similar companies with the same objective of making profit are finding ways to offer its good and services at a lower price and better quality. This puts pressure on any company to perform, to become efficient, to be able to produce and provide the better goods and services at the least cost possible. Unlike before, the pressure is greater today because with the globalization of business, competition is not only confined within the domestic players but also other companies abroad. It is an imperative that every business should remain competitive otherwise competition will eat its share in the market and push the business out to oblivion. This external pressure necessitated the change from within, to institute changes that would make it lean and efficient. Globalization of business however is not only about the intense pressure which resulted from the increased competition. It also afforded opportunities to explore other markets which were unavailable before. Globalization brought down the restrictions on trade and companies with better products and services at lower prices can enter into markets and expand its market base. This has unintentionally affected organizational diversity as it immerses into new borders with different culture and perspective and in a way widen its horizon. The restrictive organizational now opens not just because of its exposure to foreign market but due to market imperative to adapt to the perspective of new markets in order to be more

Critical Analysis of the Relationship of Poverty and Elderly in the Essay

Critical Analysis of the Relationship of Poverty and Elderly in the United Kingdom - Essay Example ("An Introduction") In 2000, a BBC News report says that there are 100,000 elderly who live in poverty in the United Kingdom between 1998 and 1999. Consequently, the report also states that fewer children live in poverty at present. ("Poverty Spreads") Similarly, the results of the study conducted by the European Centre for Social Welfare Policy and Research in 2006 shows that among the 25 European Union Member states, United Kingdom is one of the identified countries with the highest risk for elderly population. Along with countries such as Cyprus, Ireland, Spain, Portugal, and Greece, the UK ranks first with the largest number of poor elderly. (Zaidi 2006) Due to this reports concerning poverty among the elderly in the United Kingdom, it is deemed necessary to look at the relationship of both areas of social policy. The steady huge increase on the number of the elderly who are experiencing poverty in the UK is a social issue that need not be overlooked. Poverty is defined in a variety of ways. In Piachaud's argument, the definition of poverty is a moral question such that it refers to hardship that is unacceptable. ("An Introduction") Since man's hardship is usually associated with his attitude towards it, how he is able to adapt to this condition, the term becomes a moral issue that leads to poverty being one as well. Pov Poverty can have as many references as possible. However, the most common ones are those that pertain to man's material conditions, economic position, and social position. Material conditions refer to the goods and services that man needs, the multiple deprivation of which, or a low standard of living. Moreover, economic position is associated with the low income (which is dictated by the society), limited resources, inequality, or low social class where man belongs. Man's social position refers to those who are poor - that is having lack of entitlement, dependency or social exclusion. ("An Introduction") Analysis of the Elderly in Poverty in the United Kingdom Welfare state had been a major concern in the United Kingdom during the early years of civilisation. Poverty, which is one of the major and the dominant issue in the society, was the first concern of the government's social policy. Addressing the poverty that the country was experiencing in 1800s, Prime Minister Earl Grey set up a Poor Law Commission in 1833 in order to examine the poor Law system in Britain. In 1834, when the report was published, several recommendations for the Parliament that would address the issues of poverty in the society. Thus, the Poor Law Amendment Act was passed and provided restrictions for the members of the society in order to eliminate poverty. These statements of the act were the following: (a) no able-bodied person was to receive money or other help from the Poor Law authorities except in a workhouse; (b) conditions in workhouses were to be made very harsh to discourage people from wanting to receive help; (c) workhouses were to be built in every parish or, if parishes were too small, in unions of parishes; (d) ratepayers in each parish or union had to elect a Board of Guardians to supervise the workhouse, to collect the Poor Rate and to send reports to the Central Poor Law Commission; (e) the three man Central Poor Law

Not needed Essay Example | Topics and Well Written Essays - 2000 words

Not needed - Essay Example I played a lot of field games there too. Did everyone love sports when you were a child and supported it? We did! My brother, my friends and I loved sports; we wanted to play even when the army was firing guns and dropping bombs! But, sadly, the grownups were dead against it of course. Now, that I have children I understand why, but then I loathed them. They did not let us play outside for long, especially during the Black September period. So, the schools in Jordan did not support sports that well? No, the times were not right. My school did though. We had these sporting events where we ran, jumped and played our hearts out to win a copy of the Holy Quran or get a new water bottle and sweets. What sports were you taught at school? Besides physical education, doing exercises and all, we were allowed to sign up for private sports like volleyball, basketball etc. My father paid extra for all of us to make sure we get enough of sports and recreation, so we had access to school supplies of balls and I remember even lying to my parents to stay back after school and practice with friends. Did you want to pursue sports and if yes, were you supported? I knew I was good, my family knew it too but getting into a national team would not have been easy. I did get a lot of time to play and practice but I was never encouraged to take it up as a career. But, Jordan had a National Football Team, why did you not try out? Yes, before I was born the team was good; I have heard my father say so. But then they never qualified for any league cups for the next 3 or 4 decades. So, no one really took the team seriously. Well of course now they play much better, not like Brazil or Argentina, but much better than what they played in the... However, after this low period Jordan faced an â€Å"oil-boom† and the country progressed rapidly. Jordan witnessed rapid growth in a number of sectors both private and public. Everything seemed to get better. During this time, Wameed was in his teens and he was really athletic. He would often accompany his father to the Jordan Homenetnum sporting club. Most of the members were Jordanians while some were Armenian. Wameed and his brothers often played at the club and Wameed was particularly noticed because of his athletic built and good play. Eventually he was absorbed into the club’s soccer team. Wameed played a number of tournaments and represented the team a number of times. His family was really proud of him, especially his father. Wameed recalls how much he loved football. At first he would listen to the radios about soccer leagues around the world, and he would jump up every time a goal was made. At first he was not very sure of the teams and did not support either, soon he learnt about different teams and picked out his favorite ones. However, very soon when things returned to normal his family bought a television. Wameed would spend a lot of time watching sports, no matter he understood them or not. Many of the sports were new to him, since the official rules of games such tennis, badminton etc was not known to him, yet he enjoyed each and every single second of watching. He, also remembers, how he would often sneak in his Palestinian friends, who had never seen a television in their life and watched sports with them. Wameed was specially hooked to the television when he saw soccer matches in the television. He carefully watched each and every move of the players and tried to copy them. He practiced them in his room and tried out the moves when he was playing outside.

User authentication

User authentication Introduction I was appointed as the new Network Manager for Philadelphia Inc. It is a large multinational organisation which has an extensive network of PCs comprising more than 1000 systems. This organisation relies heavily on its vast network for its day to day operation. Any potential risks need to be identified and minimised as far as possible. Recently a large number of PCs were affected by a virus, causing a work stoppage among the administration and accounting department. Following this incident of large scale virus infection, the company management has decided to completely review all the computer security precautions and procedures in use within the organisation. So, I have been designed to ensure that I can identify potential threats to the security of the organisation’s network and formulate appropriate action plans and security policies to minimise the risks. Research and document the various aspects of network security that need to be addressed including each of the following topics: Access control User authentication Firewalls Virus protection Accessing the Internet (15 Marks) I’m research and document the various aspects of network security that need to be addressed. Access control Access control is the methods for imposing controls that allow or deny user access to network resources, usually based on a user’s account or a group to which the user belongs. Access control is security features that determine which resources users are permitted to access, what type of access they are allowed, and how many simultaneous users can access a resource at the same time. They ensure data privacy and protection and help maintain a productive computing environment. User authentication User authentication is a security feature that allows an administrator to control who has access to the network and what users can do after they are logged on to the network. This might involve confirming the identity of a person, the origins of an object, or assuring that a computer program is a trusted one. Authentication is the process of determining the identity of a network user by verifying a set of user credentials, typically a user ID and password. Firewalls A firewall is a combination of hardware and software components that provide a protective barrier between networks with different security levels. Rules for transmitting and receiving information to and from the other network can be established for the firewall so that specific types of items or addresses are not allowed to pass between the networks. It sits between the computer and the rest of the network, and according to some criteria, it decides which communication to allow, and which communication to block. Firewalls protect a computer or network from unauthorised access and attacks designed to cripple network or computer performance. Moreover, it is also a device or set of devices configured to permit, deny, encrypt, decrypt, or proxy all computer traffic between different security domains based upon a set of rules and other criteria. Virus protection Virus protection means securing data from viruses that is designed to destroy data or make the computer or network operate inefficiently. Computer viruses are the programs that must be triggered or executed before they can infect the computer system and spread to others. Viruses can then be spread by sharing infected files on a network drive, portable drive, or other media, by exchanging infected files over the internet via e-mail attachments, or by downloading debatable files from the internet. Accessing the internet Accessing the internet is the telephone communication system that also covers the world linking telephones together. As with the telephone system, each device attached to the network can be reached through a unique code that represents that device’s location. The telephone system access and services are supplied to phone users by an array of competing local, long-distance, and wireless telephone companies, access to the internet is also supplied through a number of access and hosting companies using an array of different connectivity methods. A user in your company calls to report that she’s unable to log on to email. You respond with a couple of quick questions. Because you know that no one else is using the network right now, you cannot determine if the problem is unique to her machine or if the problem affects the entire network. Probing further, you also learn that she’s unable to print. You decide this problem is probably easier to troubleshoot from the user’s computer. Using the structured troubleshooting method, outline the things you must check and the questions you must ask when you arrive at the user’s office. Based on the possible responses to your questions, describe the actions you will take to correct the potential causes. (10 Marks) One of the users in our company reports me that she’s unable to log on to her email account. So, I asked her some questions- How long the duration of your user account? Do you sure the log on user name and password is correct. When it starts to unable to log on to your email? After I arrive at the user department, I check her computer and network. I also learn that she’s unable to print to a network printer. Probing some of the check, other users of this department can able to log on to their email account and can able to print. Therefore, I ask her a couple of quick questions again- What has changed since the last time you worked? Have you installed anything on your own? Are there applications on your computer that arent on other computers? Firstly, I check the power is plugged in, the Caps lock is on, all the cables are attached and network permissions for her computer. Then I check that she can get a connection online or not by browsing Google website and I see there is no connection online. So, I check the Ethernet cable and connection setting. In checking her problem, I document that what I do, so I can undo it if I need to. I use Ping to check the computer can contact an IP address of another PC or not. (Ping is the simplest and most useful diagnostic tool to become familiar with and well worth a few minutes experimentation.) The reply message is â€Å"Request timed out†. It is because of the connection or routing error. Then I restart the computer because 90% of all problems disappear when the computer is restart. To check the router, I Ping the local router, and it fails. So, the problem of the local LAN or the router is sure. Then, I find the router and switch to check the LED display. And I think they ar e not normal, so I switch the unit OFF, remove and immediately replace the power connection, then switch the unit ON. After it has done, I go back to the computer and retry to Ping the local router. I have successfully sent a message to the local router and receive a response. Then, I check the computer can get a connection online or not, and can able to browse the website or not. Then I see the computer successfully get a connection online. So, I check the email account can be able to log on or not and the printer can be able to print or not. Then I see the problems of the user are successfully solved. Task 3 Produce a Security Review report, which details the specific threats to network security for ALL of the topics identified in Task 1, namely Access Control, User Authentication, Firewalls, Virus Protection, and Accessing the Internet, along with your proposed solutions aimed at reducing the risks associated with each threat. (35 Marks) Access Control Access control can identify the users, and verify their identity through an authentication process so they can be held responsible for their actions. Good access control systems record and timestamp all communications and transactions so that access to systems and information can be audited later. The primary objective of access control is to preserve and protect the confidentiality, integrity, and availability of information, systems, and resources. I use role-based access control and rule-based access control to identify the user. Role-based access control systems allow users to access systems and information based on their role within the organisation. It allows end-users access to information and resources based on their role within the organisation. Roles based access can be applied to groups of people or individuals. Rule-based access control systems allow users to access systems and information based on pre-determined and configured rules. Rules can be established that allow access to all end-users coming from a particular domain, host, network, or IP addresses. User Authentication User authentication is an important aspect of network computer security. For network computer, harm can be caused by hacking, malicious messages, viruses, malwares, adwares, email attachments, downloading illegal materials and many other types of activity. Moreover, the secret information of the company can be stolen by the attacker using spywares and Trojan horses. User authentication will reduce this harm by limiting individual’s access to a few systems, rather than the whole Internet. Network operating systems include tools that enable administrators to specify a number of options and restrictions on how and when users can log on to the network. There are options for password complexity requirements, logon hours, logon locations, and remote logons, among others. After a user is logged on, file system access controls and user permission settings determine what a user can access on a network and what actions a user can perform on the network. So I specify the numbers of options and policies for user authentication. I specify that the password is required for all users of the company, to use the company’s computer. The user password length must be typically a minimum of five to eight characters and user passwords must have three of these four characteristics: lowercase letters (such as abc), uppercase letters (such as ABC), numbers (such as 123), and special characters (such as [emailprotected]#). And I specify the policy that can lock the user account to prevent from logging on, when a user enters an incorrect password five times. According to the user account and password, I control which user can access to the network and what he/she can do on the network. Firewalls Firewalls protect against outside attempts to access unauthorized resources, and they protect against malicious network packets intended to disable or cripple a corporate network and its resources. Second use of firewalls placed between the internet and the corporate network is to restrict corporate user access to internet resources. Firewalls can identify and block remote access Trojans (Trojan horse). Trojan horse is a program that purports to be a useful software tool, but it actually performs unintended (and often unauthorized) actions or installs malicious or damaging software behind the scenes when launched. Sometimes get some program via ICQ or via IRC and believe this program to be something good, while in fact running it will do something less nice to the computer. Such program is called Trojan horses. The difference of a Trojan and a virus is that a virus has the ability to self-replicate and to distribute itself, while a Trojan lacks this ability. A special type of Trojan is Remote Access Trojans (RAT). These Trojans once executed in the victim’s computer, start to listen to incoming communication from a remote matching program that the attacker uses. When they get instructions from the remote program, they act accordingly, and thus let the user of the remote program to execute commands on the v ictim’s computer. Firewalls can identify and block remote communication efforts to the more common RAT and by thus blocking the attacker, and identifying the RAT. There are many other types of Trojan horses which may try to communicate with the outside from the computer. Whether they are e-mail worms trying to distribute themselves using their own SMTP engine, or they might be password stealers, or anything else. Many of them can be identified and blocked by a firewall. So, I run the firewall on the server and all the desktop computers to protect Trojans, malware, and to prevent users from accessing offensive Websites or bandwidth-intensive content that might not be the best use of an employee’s time or the network’s bandwidth. Firewall devices from different vendors vary quite a bit in configuration details, but they are all based on one premise: Rules are created to determine what type of traffic is allowed to enter and exit the network. To configure a firewall, I build rules that allow only certain packets to enter or exit the network. The firewall can examine all incoming packets and discard packets with a destination address of the network’s restricted segment. Virus Protection In internet-connected networks, virus attacks are a regular threat. Users download programs, bring disks from home, memory sticks, and open e-mail attachments are normal computing activities, but they can also bring viruses into the network. A virus is a program that spreads by copying itself into other programs or documents. Computer virus can attack computer systems and perform a variety of functions ranging from annoying to dangerous. Its individual purpose is to disrupt computer or network operation by deleting or corrupting files, formatting disks, or using large amounts of computer resources. If a server file accessed by other users on the network is infected, the virus can spread through the network in a matter of seconds. To protect the spread of viruses, one of the most effective ways is to buy virus-protection software from a reputable source. Antivirus software is program that can scan and remove known viruses which have contracted. Most antivirus software is also designed to detect and prevent worms and viruses. The software can also be set to automatically scan disks when inserted into the disk drive, scan files when downloaded from the Internet, or scan e-mail when received. However antivirus software is available in many commercial and open source versions, the license-version of the antivirus software from reputable source is more secure and reliable than others. So, I run the standard antivirus software from reputable source in server and every desktop computer, and turn-on the scanning features. But by running antivirus software can only protect against viruses that it knows about. Therefore, virus definition files (update files) for antivirus software are needed to download from the internet daily or weekly. To get the maximum protection against viruses on the computer, make sure to keep antivirus definition files current. Another way to protect the data from virus infection is â€Å"backup the files† which helps to recover the data if the original files infected by the virus. Accessing the Internet The internet access is the essential thing to communicate between internal or external organisation for many purposes. Thousands of companies have discovered the pervasive power of the Web in distributing information, selling products, supporting customer service, and staying in touch with clients and customers. By using the internet, we can get important business information which is necessary for competition and improvement of the company. However the internet is useful for us, but also the internet attack can harm the business. The internet attacks are organised and designed to steal information and resources from the customers and the organisation. Input validation attacks using the Common Gateway Interface (CGI), Active Server Pages (ASP), and Cold Fusion Markup Language (CFML) programs stem from either a web developer or vendor failure. The basic problem happens from the lack of sanitizing the input to a particular script. Without input validation and sanitizing, it is possible for attackers to submit a particular character, along with a local command, as a parameter and have the web server execute it locally. Sometimes, the virtual website of the attackers steals user information and user’s credit card details. If all kinds user can get permission to access the network, the private information of the organisation can be stolen by the attacker using the internet. So that I control the user access to the network resources by using access control and identifying the user account to verify the network permission for the user. Task 4 Create a set of Acceptable Use Policies for each of the following: Accessing the WWW Email Usage Instant Messengers and chat rooms Each of these documents should provide a set of guidelines for users which will minimise any associated security threats. (30 Marks) To minimise any potential risks and associated security threats of the organisation’s network, all the staff of the company should agree the following policies for accessing the World Wide Web, email usage, instant messengers, and chat rooms. All the staff has responsibility to use the resources in an efficient, effective, ethical and lawful manner. In our organisation, access to the internet is available for the staffs to support informational, educational and communicable. So, staffs should agree the following internet access policies. Policies for accessing the WWW The use of Internet is strongly restricted to official company business†. Personal use or time spent for personal gain is strictly prohibited. Authorisation for Internet access must be obtained through your supervisor. Once authorisation is approved you are responsible for the security of your account password and you will be held responsible for all use or misuse of your account. You must maintain secure passwords and never use an account assigned to another user. Staffs are strongly prohibited to accessing internet websites that contain obscene, hateful, pornographic, politics or otherwise illegal material. Never copy or transfer electronic files without permission. Prohibit copying and sending any confidential or proprietary information, or software that is protected by copyright and other laws protecting intellectual property. Downloading a file or application from the Internet can bring viruses with it. Should be scan all downloaded files with standard virus prevention software before being saved on the company’s network. All downloaded applications must be accepted by the company’s IT administrator or company owner before being installed on the company’s network. Hacking into unauthorised areas and other employee’s computers are strictly prohibited. Confidential information is not to be transmitted over the internet without proper encryption. Introducing any form of computer virus or malicious software into the corporate network is strictly prohibited. Email usage policy Email is to be used for company business only. Company confidential information must not be shared outside of the Company without authorisation, at any time. When conducting company’s business, only use the company’s official email account for staff such as [emailprotected] Staffs are not to conduct personal business using the Company computer or email. All messages must show the genuine sender information (from where and from whom the message originated). The representation of yourself as someone else, real or fictional, or a message sent anonymously is prohibited. Emails for the purposes that violate company status or regulations, or for an illegal or criminal purpose may not be sent or forwarded through a company’s network. Management has the right to access all e-mail files created, received, or stored on company systems and such files can be accessed without prior notification. Email attachments can bring viruses, you should scan for virus after and before downloading the attachments with standard virus prevention software. Do not open any e-mail attachments if you do not recognize the sender. Forwarding of company confidential messages to external locations is strongly prohibited. Introducing any form of computer virus or malicious software into the corporate network is strictly prohibited. Policies for instant messengers and chat rooms Chats, also known as Internet Relay Chat (IRC), as well as Instant Messaging (IM), are very popular modes of quickly communicating with others. In using these IRC and IM, staffs should agree the following policies. These policies provide staffs with effective and consistent instant messaging (IM) use and content standards. Staffs are prohibited from downloading and using personal instant messenger software such as MSN or Yahoo to transmit messages via the public internet. All IM communications and information transmitted, received, or archived in the companys IM system belong to the company. The instant messaging and chatting system is intended for business use only. Staffs are prohibited from wasting computer resources, colleague’s time, or their own time by sending personal instant messages or engaging in unnecessary chat related to business. Treat messages as business records that may be retained and used as evidence in litigation, audits, and investigations. Always use professional and appropriate language in all instant messages. Staffs are prohibited from sending abusive, harassing, threatening, menacing, discriminatory, disrespectful, or otherwise offensive instant messages. Staffs may not use instant messengers and chat rooms to transmit confidential, proprietary, personal, or potentially embarrassing information about the company, employees, clients, business associates, or other third parties. Introducing any form of computer virus or malicious software into the corporate network is strictly prohibited. Task 5 Prepare and deliver a short presentation to your tutor using a presentation package like Power Point which summarises the major points in your Security Report and your proposed Acceptable Usage policies. (10 Marks) I prepare and deliver a short presentation to the tutor using a Power Point presentation which summarises the major points in my Security Report and my proposed Acceptable Usage policies. Network computerised system can contain various potential threats. To minise that risks, network security is required. In this presentation, I want to talk about five topics to configure network security Access Control User Authentication Firewalls Virus Protection Accessing the Internet Access control can control the user account and identify the user. It can verify user identity through an authentication process so users can be held responsible for their actions. Primary objective of access control is to preserve and protect the confidentiality, integrity, and availability of information, systems, and resources. I use role-based access control and rule-based access control to identify the user. Role-based access control systems allow users to access systems and information based on their role within the organisation. Roles based access can be applied to groups of people or individuals. Rule-based access control systems allow users to access systems and information based on pre-determined and configured rules. Rules can be established that allow access to all end-users coming from a particular domain, host, network, or IP addresses. User authentication can determine the identity of a network user. For network computer, harm can be caused by hacking, malicious messages, viruses, malwares, adwares, email attachments, downloading illegal materials and many other types of activity. User authentication can reduce this harm by limiting individual’s access to a few systems, rather than the whole internet. Network administrator can control user log on and specify user permission on the network. So, I configure some options and policies for user authentication. I specify that the password is required for all users of the company, to use the company’s computer. The user password length must be typically a minimum of five to eight characters and user passwords must have three of these four characteristics: lowercase letters (such as abc), uppercase letters (such as ABC), numbers (such as 123), and special characters (such as [emailprotected]#). And I specify the policy that can lock the user account to prevent from logging on, when a user enters an incorrect password five times. According to the user account and password, I control which user can access to the network and what he/she can do on the network. Firewalls protect against outside attempts to access unauthorised resources, and they protect against malicious network packets intended to disable or cripple a corporate network and its resources. And also use to restrict corporate user access to inter resources. Firewalls can identify and block remote access Trojans (Trojan horse). Network administrator can configure the rules for what type of traffic is allowed to enter and exit the network. The firewall can examine all incoming packets and discard packets. In internet-connected networks, virus attacks are a regular threat. Users download programs, bring disks from home, memory sticks, and open e-mail attachments are normal computing activities, but they can also bring viruses into the network. To protect the spread of viruses, one of the most effective ways is to buy virus-protection software from a reputable source. Antivirus software is program that can scan and remove known viruses which have contracted. Most antivirus software is also designed to detect and prevent worms and viruses. The software can also be set to automatically scan disks when inserted into the disk drive, scan files when downloaded from the Internet, or scan e-mail when received. But by running antivirus software can only protect against viruses that it knows about. Therefore, virus definition files (update files) for antivirus software are needed to download from the internet daily or weekly. To get the maximum protection against viruses on the computer, make su re to keep antivirus definition files current. Another way to protect the data from virus infection is â€Å"backup the files† which helps to recover the data if the original files infected by the virus. Accessing the internet is the essential thing to communicate between internal or external organisation. However the internet is useful for us, the internet attack can harm the business. The internet attacks are organised and designed to steal information and resources from the customers and the organisation. If all kinds user can get permission to access the network, the private information of the organisation can be stolen by the attacker using the internet. So that I control the user access to the network resources by using access control and identifying the user account to verify the network permission for the user. To minimise any potential risks and associated security threats of the organisation’s network, all the staff of the company should agree the policies for accessing the World Wide Web, email usage, instant messengers, and chat rooms. All the staff has responsibility to use the resources in an efficient, effective, ethical and lawful manner. Reference Web Reference www.en.wikepedia.org www.businesslink.gov.uk www.3w.net www.answer.com www.procompgroup.com http://humanresources.about.com http://netsecurity.about.com http://answers.yahoo.com www.zytrax.com www.windowsnetworking.com www.cryer.co.uk Book Reference Title: Guide to Networking Essentials (Fifth Edition) Author Name: Greg Tomsho, Ed Tittel, David Johnson Access date time: 13 July 2009, 6:30 pm Title: Fundamentals of Hardware and Operating Systems (Operating System Technologies) A+ Fifth Edition Author Name: Charles J.Brooks Access date time: 15 July 2009, 5:00 pm Title: Fundamentals of Hardware and Operating Systems (Software Service Technicians) A+ Fifth Edition Author Name: Charles J.Brooks Access date time: 16 July 2009, 7:00 pm

Should We Balance National Debt? :: Argumentative Persuasive Economics Papers

Should We Balance National Debt? The national debt is a problem that the entire country has to deal with. The questions is whether or not to balance it? Morally the answer is yes. We should not leave this burden for our children to solve. If the deficit was balanced then this country would have more money to spend on other programs such as welfare or medicare. Fifteen percent of national spending is used to pay for the current deficit. With another 15% of our budget to spend on tax-cuts or other issues this could cause an economic boom. Some say that balancing the budget is not the right thing to do. It is said that by balancing the budget at the end of the fiscal year would cause the government to raise taxes therefore slowing down the economy. Some also say that we should not balance the budget because none of the countries that have paid for the bonds will never collect the money owed. They will just let the bonds collect interest therefore we are not responsible to pay back the money. This relies on that the bond holders never collect which we do not know for sure if they won't. We need to be prepared so if the bond holders do collect we can fullfill our end of the deal and pay the money we owe. To balance the budget will take years to accomplish and a little better handling of money than we currently doing. Since the Cold War is over we no lomger need to be spending as much money on defense as we have

Pestle Analysis for Education

Political| * Schools being privatised (like the NHS) * A government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. * Changes to the skills required to be a teacher/ tutor * Changes to curriculum with short lead times * Requirement to be self managing * Requirement to be self financing| Economic| * Central or local government funding decisions may affect school/ establishment finances * Closure of a local industry may affect fund raising plans etc. Ability of parents to raise funds for optional activities * The need to run breakfast/ after schools clubs * Ability to invest ‘savings/ surpluses’ * Cost of providing resources: * Staff – teaching & support * Basics – books/ paper * Technology solutions laptops etc * Interest rates * Shortages of materials on national/ international markets * Over provision of school places in the area resulting in competition from neighbouring schools * T he risk of highly valued, key staff moving on to more ‘up and coming’ schools/ academies| Social| * Decline in birth rate, reflecting national trends * Local population changes (increasing/ decreasing numbers) * Demographic changes may affect likely pupil rolls or the nature of pupils needs e. g. pupils with English as a second language etc. Closure of local firms providing employment * Inability to attract staff * Social networking – blogs, facebook, twitter * Changes to qualifications expected * Integration with local community * Integration of students with special needs * parental preference – an increase in ‘parent power’ has allowed parents more freedom of choice over their child’s school * the risk of highly valued, key staff moving on to more up-and-coming establishments * Information is accessible to staff anywhere in the world via the Internet * Staff were not given enough training or access to effectively change their habits and how they expected information to be made available| Technological| * Changes to standards/ equipment required * Risk of selecting the wrong technology at times of change (i. e. windows -v- open source) * New computer viruses may affect school/ college operations, * Disturbing/ illegal images on the internet may affect ICT security measures etc. * Move from paper based books to e-book readers * Computer hardware being out of date * Computer software being out of date * Time to anage IT systems  | Legislative| * new legislation may create risks of non-compliance with the law, create new administrative burdens etc * Changes to child protection legislation * Raise the age of school leaving age * Raise/ lower the age of starting school. Nursery/ kindergarten * Change to school opening hours * Changes to funding of charity based organisations * Health & safety legislation| Environmental| * A new highway layout near the school may create new dangers for pupils etc * Waste disposal * Reduction of green space available for activities * Changes to local bus routes * Using a significant amounts of paper and photocopier toner to produce printed information. |

Smart Cards essays

Smart Cards essays Gemplus is maintaining its industry and staying focused on its research efforts. Gemplus employs over 160 engineers in the development of this smart card. Gemplus has recognized the benefits of there research. Gemplus has also researched with various groups such as the British Library, the open University of the Netherlands and Bureau van Dijk management consultants of Belgium to apply the smart card technology for the protection of intellectual property rights. Gemplus has helped us in our efforts to succeed in the development of the Smart card. Smart Card is a new wallet-sized plastic card, manufactured to ISO standards, with embedded microchip. This new card is able to process data, such as user identification codes, at a transaction site. The smart card holds memory it is a microprocessor card, intelligent card with greater data storage and processing capabilities, allowing certain information to be programmed over and over during the usage period. The smart card also has the capability with contactless cards, the newest area of car development, these cards can transmit data without physically being connected to a card reader. Gemplus is the world leader in the production of this conventional plastic card. Smart Card is a credit card with a brain in it. Through our hard work we have made a smart card that has human like intuitions embedded in a small microchip. This card can be programmed to perform tasks and store information, but note the brain is little-meaning that the smart cards power doesnt compare to that of a computer. I know many of you are wondering how is this possible. How can a card be money with a brain? The basic gist is that banks and customers would have public-key encryption keys. Public-keys come in pairs. A private key is known only to the owner for security purposes the signature is for identification purposes. It can also be used for money orders using a private key and cust ...

Technology Is the Solution to Overpopulation Essays

Technology Is the Solution to Overpopulation Essays Technology Is the Solution to Overpopulation Paper Technology Is the Solution to Overpopulation Paper At some point the steadily rising population will move from being a problem that is geographically distant to one that is immediate and more salient than just an increasing value on a faceless counter. This problem of population growth leads to a number of solutions that could have significant implications on the quality of life. Taking no action and allowing population to grow unchecked could possibly risk the entire human species if food or clean water were to become unavailable worldwide. Aiming for zero population growth would in theory maintain the existing quality of fife since a stable population would not increase their use of resources. However not all resources are renewable, so scarcities could still occur with a fixed population size. In an extreme case permanent resource depletion under zero population growth could have the same extinction effect that unchecked growth can lead to. Despite the escalating risk of unchecked population growth, technological advances necessitated by the increase in population will at least maintain the quality of life and could possibly improve conditions. Southwest in Global Ecology in Human Perspective says that human population has increased geometrically over the past two millennia. With a high number of people in their reproductive age the potential for continued growth is likely. Southwest says that scientists think the world population has increased far beyond an optimal size of one to two billion. The optimal population comes from a standard of middle class quality of life. A more critical analysis of population growth relates it to a cancer in an organism. Despite the level of pessimism on population growth, future research needs to be conducted with a more objective viewpoint to counteract cultural and emotional origins (Southwest, 1996). With the likelihood that population will continue to increase when considering Southwests observation that many people able to reproduce, the population will continue to move further from its optimal size. This deviation implies that the quality of life must be decreasing for many. In reality this decline has not happened. As discussed in class, increased agricultural yields have allowed for a larger population to be adequately supported. Even with the increased amount of food, Southwest says that 20 percent of the world population is malnourished (1996). More food may be available but it still is to being distributed to all of those who need it. The lack of rapid worldwide transport of all goods including food may appear to be a hindrance to well- being but this disconnection between locations may provide an important health safeguard. Diseases are another negative factor to human population growth and some highly contagious fatal diseases can risk human extinction. A virus can only spread if it can find someone else to infect before it kills the carrier. A fatal disease that leads to death after a long period of time increases the chance that the carrier can infect other people, in turn bringing population closer to extinction. In terms Of transportation, if people and goods in the world are too well connected, then a fatal disease that has the potential to lead to extinction would be able to infect many people over large area since the disease can spread quickly over trade routes. The World Health Organization has found that the current spread of Severe Acute Respiratory Syndrome or CARS is facilitated by international travel and can quickly infect many people around the world. Originating in Southeast Asia, speedy transportation has turned CARS from a regional problem into an international issue (World Health Organization, 2003). To avoid the risk of mass deaths due to rapidly spreading diseases, international policymakers need to avoid the creation off level of world interconnectedness that is too quick. A slightly disconnected world may mean goods may not reach all places where in demand, but the risk of fatal diseases affecting large regions of population would be less. The ideal model of resource distribution is to have necessities be located near areas of population. Localized resources would reduce the need for goods to travel long distances over a lengthened period of time to avoid the spread of disease. Increased levels of population could live well off of added amounts of food that are nearby. This best case of locating populations near resources would be difficult to obtain in practice as resources and populations are already in fixed locations. If people were unwilling to move near where food is available it would be difficult, except in times Of war and famine, to force them to relocate. A compromise solution would accept the fact that not all people of the world will be able to have a high standard of living but the potential for improved quality exists. This potential cannot be reached immediately since resources ND population remain geographically separate and faster transportation would increase the spread of fatal diseases.

Alice Walker's Everyday Use Essay Example | Topics and Well Written Essays - 250 words

Alice Walker's Everyday Use - Essay Example Maggie is comfortable with who she is as a person and is proud of her family’s heritage. While she may be self-conscious of the burns and scars left by the fire, and she may be edgy about Dee’s opinion of her appearance, she still accepts herself as she is, knowing that it cannot be changed. She still manages to wear her family name with pride despite the bad hand she has been dealt. Dee, on the other hand, believes that she is above her own heritage, doing what she must to keep herself separated from the life that her younger sister leads. This can be seen when Dee changes her name to Wangero, because she â€Å"couldn’t bear it any longer, being named after that people who oppress† her. Dee changes what she can about herself because she is not pleased with the person she was raised to be. Similarly, Maggie wants to keep one of the family quilts because it has meaning to her. Dee, however, does not think that Maggie has the kind of love to her heritage tha t she has and demands the quilt for herself. Dee’s very personality makes it known that she has little love for her heritage and has an ulterior motive for wanting the quilt -- if she has it, Maggie cannot. Instead of arguing, Maggie agrees to give up the quilt that was rightfully hers, stating that she could take another quilt.

Introduction to Management Accounting Essay Example | Topics and Well Written Essays - 2500 words

Introduction to Management Accounting - Essay Example Theories on motivation – presentation and analysis In order to understand the potential use of motivational theories in management accounting it would be necessary to refer to the context of ‘motive’, as the basis for the development of motivation, a process causing the willingness of individuals to be engaged or not in a particular activity or to put all their efforts in the achievement of a specific target. In accordance with Singla motive is ‘the latent power in a person which impels him to do a work’. Different approaches have been developed in literature regarding the explanation of motivation, as a factor influencing the performance of employees in businesses of different characteristics. In accordance with the reinforcement theory, each human is likely to decide considering the consequences of his behaviour. Knowing the results (outcomes) of his behaviour in advance, an individual can plan his behaviour accordingly so that the negative consequences are avoided and, if possible, the expected benefits are achieved. (Gitman et al. 2008). In the context of business environment, the reinforcement theory could have the following explanation: employees are promised specific rewards if they reach a particular level of performance; from a similar point of view, employees may be given a warning that if they fail to reach a minimum level of performance, they will be punished by a decrease in their payment or the deduction of certain of their common benefits – for instance, the mont hly subscription to leisure activities and so on. The punishment when used as a threat for pressuring employees to reach a particular level of performance is a policy based on the reinforcement theory, as explained above. In the study of McKenna (2000) reference is made to the theory of McFarlin and Sweeney (1992) on human motivation; in accordance with the above researchers, within modern businesses the motivation of individuals is depended on the following two factors: the distributive justice and the procedural justice; the former is reflected in the payment of equal salaries of employees reaching the same level of performance within the same organization; the latter means that within each organization the measures taken for the rewarding of employees in all departments are similar (McKenna 2000). The existence of distributive just

Management and Leadership Case Study Example | Topics and Well Written Essays - 750 words

Management and Leadership - Case Study Example The company’s mission is to be the partner of choice for customers, employees, and business partners like investors (The Arab Human Development Report 112). They also have a mission to give to its customer’s superior technologies, quality products, and good services. They also focus on growth of the company and the addition of new values. The goals of the company include; providing good returns and growth to the investors input, satisfying every customer’s needs, building profitable relationships with partners and creation of favorable environments to the employees so that they can reach their goals (The Arab Human Development Report 29). Considering the company’s corporate strategy, the company, is set to have integrity in its operations, good communication channels in the organization and to other organizations, effective teamwork for better productivity of the business, accountability in each of the operations it deals in and aims at excellence in its o perations. From the report, it is evident that Lubna Olayan is a good leader to the company and has good management skills. She is seen to be recognized in many other different institutions for her quality management. This is due to her principles and organized corporate strategies (The Arab Human Development Report 122). Discussion Considering Blanchard’s situational leadership model description, Lubna Olayan’s leadership is using the delegating style (Maude 96). This is seen from what she says she believes in. She believes that the most difficult work should be given to the most competent person. This shows that she believes in delegating work to people provided she has confidence that the person will manage to deliver a quality job. This is also evident from what she said when she was asked about taking credit in the achievements they have had as a company (Maude 123). She said that she is humbled with what she has gained as a manager; she focuses on what she will a chieve tomorrow and so sets the plans for delegating duties. The success of a business depends on the overall efforts of each employee. For the Olayan financing company to continue growing and achieving its goals, Lubna Olayan will need to look for means of empowering his employees and managers so that the business will continue to succeed. Empowering the employees and managers, at the firm, will help increase employee trust and loyalty in the business. This is results from the idea that employees will know that the decisions they make will affect the company directly hence will look for means of making the best decisions. This will be healthy for the company as a whole (Maude 115). The other factor that will necessitate the empowerment of the managers and the employees at the firm is because Olayan is a person with a tight schedule, and cannot be available at all times to make decisions for the company (The Arab Human Development Report 61). Empowering employees and managers will e nsure that decisions can be made, even if, the overall leader is not at the business premises. This ensures all the company’s activities continue smoothly whenever Olayan is on errands. Empowering the employees also promotes innovation and creativity at the work place. This can help to develop new and better ways of solving situations. It can also be a channel of evaluating which employee is a better leader.

Song Analysis Essay Example for Free

Song Analysis Essay I mean post the scene of the caper, Like a loc, with little Ceas in a choke (uh), Toting smoke, we aint no mother$#@*in joke, Thug Life, %;amp;@! *s better be known, Be approaching, In the wide open, gun smoking, No need for hoping, Its a battle lost, I gottem crossed as soon as the funk is bopping off, $%#^@, I hit em up [Outro 2Pac] Now you tell me who won, I see them, they run (ha ha), They dont wanna see us, Whole Junior Mafia clique, Dressing up trying to be us, How the #$%@ they gonna be the Mob? When we always on out job, We millionaires, Killing aint fair, But somebody got to do it. Oh yah Mobb Deep (uh), You wanna #$%@ with us, You Little young @%$ mother#$! ^ers, Dont one of you ? %#*@s got sickle-cell or something, Youre fucking with me, %^amp;@#? You #%?! around and catch a seizure or a heart-attack, You better back the #$%! Up, Before you get smacked the %amp;^@ up, This is how we do it on our side, Any of you %#! amp;@s from New York that want to bring it, Bring it. But we aint singing, We bringing drama, *;amp;^$ you and your mother %$*@ing mama. Were gonna kill all you mother ^($#ers. Now when I came out, I told you it was just about biggie. Then everybody had to open their mouth with a mother ? #@$ing opinion, Well this is how we gonna do this: ;amp;%#$ Mobb Deep, ;amp;%#$ Biggie, ;amp;%#$ Bad Boy as a staff, record label, and as a mother ;amp;%#$ing crew. And if you want to be down with Bad Boy, Then ;amp;%#$ you too. Chino XL, ;amp;%#$ you too. All you mother ;amp;%#$ers, ;amp;%#$ you too. (take money, take money) All of yall mother amp;%#$ers, amp;%#$ you, die slow motheramp;%#$er. My four four (. 44 magnum) make sure all your kids dont grow. You mother;amp;%#$ers cant be us or see us. We mother amp;%#$in Thug Life riders. West Side till we die. Out here in California, ! amp;%#$, We warned ya, Well bomb on you mother amp;%#$ers. We do our job. You think you the mob, %$? #@, we the motheramp;%#$in mob, Aint nothing but killers, And the real amp;%#! @s, all you motheramp;%#$ers feel us. Our $#! % goes triple and four quadruple, You ! amp;%#$s laugh cause our staff got guns under they mother;amp;%#$in belts, You know how it is and we drop records they felt, You ! amp;%#$s cant feel it, We the realist, ;amp;%#$ em. We Bad Boy killers.

Aztecs Essay -- essays research papers

Aztec The Aztec Indians, who are known for their domination of southern and central Mexico, ruled between the 14th and 16th centuries. Their name is derived from Azatlan, the homeland of the north. The Aztecs also call themselves Mexica and there language came from the Nahuatlan branch of the Uto-Aztecan family.   Ã‚  Ã‚  Ã‚  Ã‚  The Aztecs were formed after the Toltec civilization occurred when hundreds of civilians came towards Lake texcoco. Late families were unfortunate and were forced to go to the swamp lands. In the swamp lands there was only one piece of land to farm on and it was totally surrounded by more marshes . The Aztec families some how converted these disadvantages to a might empire known as they Aztec Empire. People say the empire was partially formed by a deeply believed legend. As the the legend went it said that Aztec people would create a empire on in a swampy place where they would see an eagle eating a snake while perched on a cactus which is growing out of a rock in the swamplands. This is what priests claimed they saw while entering the new land.   Ã‚  Ã‚  Ã‚  Ã‚  By the year 1325 Their capital city was finished. They called it Tenochtitlan. In the the capital city aqueducts (piping) were constructed, bridges were built, and chinapas were made. Chinapas were little islands formed by pilled up mud. On these chinapas Aztecs grew corn, beans, chili peppers, squash, tomatoes, and tobacco. Tenochtitlan (the capital city) was covered in giant religious statues in order to pay their respects to the gods. In the Aztec religion numerous gods controlled an Aztec’s daily life. Some of these gods include: Uitzilpochtli (the sun god), Coyolxauhqui (the moon goddess), Tlaloc (the rain god), and Quetzalcoatl (the inventor of the calendar and writing). Another part of the Aztec religion was human sacrifices. For their sacrifices the priest would lay the man or woman over a convex (rounded) stone, then he would take a sharp knife and cut the victims heart out. They did this because they believed that good gods could prevent bad gods from doing evil things and they also believed that good gods got their strength from human blood and hearts so they had sacrifices in order to keep their gods strong. For major rituals warriors were sacrificed, for the warrior this was one of the greatest hon... ...eternity. The earth was thus created through fire and death; the earth mother had fallen, the moon goddess was dead, and her brothers slaughtered.   Ã‚  Ã‚  Ã‚  Ã‚  And so is the story of the Aztec creation. They based their lifestyle on the examples set by the gods and goddesses in the story, thus they led violent lives. The Aztecs saw no wrong in torturing, maiming, and decapitating their neighbors for the gods. They were a savage people, and this savagery would be their downfall.   Ã‚  Ã‚  Ã‚  Ã‚  In 1519 Hernando Cortes` led over 500 men into Aztec territory in search of gold, what he found were the magnificent golden statues of the Aztec deities. The Aztecs believed him to be the representative for some white skinned god, and hence feared and respected him. It was not until they saw him melting their statues and shipping the blocks of gold to Spain that they acted. They attacked Hernanado and his men, and succeeded in driving them off. However, Cortes returned later with the support of local Indian tribes that hated the Aztecs for centuries of cruel treatment to defeat the mighty Aztecs and take the empire. This ended the Aztec civilization forever.